My absolute favorite time of the year is almost upon us, Chinese New Year. As December comes to a close, who else is excited to ease in the New Year with some delicious pineapple tarts? I know I am. Sourcing for the best pineapple tarts in Singapore may give you a slight headache with so many new brands popping up. Are you sticking to the traditional pineapple tarts or having a little fun with it this year? I’ve heard some massive rave going around about Kele Pineapple Tarts and their various different flavours available.
KELE began as a humble confectionery back in 1983 that served a variety of traditional festive goodies, including everyone’s loved pineapple tarts. With only one vision in mind, KELE placed utmost priority in the quality of their bakes. They worked on their craft and family recipe continuously in an effort to be Singapore’s name brand for pineapple tarts. They also experimented and produced many new flavours, venturing out into coming up with interesting flavours as a unique spin on the traditional pineapple tarts. Fast forward thirty years later, and KELE pineapple tarts are voted “Best Singapore Pineapple Tarts.” They’ve gained such a loyal following that their tarts are sold out months before the Lunar New Year every year.
Intrigued, and somewhat a *self-declared* pineapple tart connoisseur myself, I decided to save you the hassle and try them out. Or it might just be an excuse to stuff myself with a little pre-cny goodies. Either way, tried and tested, I’ve compiled a list of some of my favorites from KELE Pineapple Tarts.
Traditional Pineapple Tarts
KELE’s homemade Traditional Pineapple Tarts nailed the signature milky taste, soft buttery crust and perfect pineapple-to-tart ratio. It is apparently a secret family recipe, and understandably so. It’s so good I kept going for seconds. Mind you, this was the first one I tried and I almost left no space for the rest. The dense and textured pineapple jam was not too sweet, with a good amount of tart. The pastry is neither too flaky nor too dry, and was straight up addictive. A must-have during the festive season for those who prefer the OG taste of pineapple tarts.
Golden Pineapple Balls
Nothing surprising here, KELE’s Golden Pineapple Balls came to conquer. A fan favorite, Golden Pineapple Balls are many people’s go-to’s for the CNY season. These bite sized balls of joy are encased in a buttery crust and molded into a pineapple ball for easy popping. The filling is moist with a perfect bite to the crust. Not too sweet with a good fragrant, the Golden Pineapple Balls are essentially similar to the Traditional Pineapple Tarts, with the only difference being the shape it’s in.
Rose Pineapple Tarts
The buttery, melt-in-the-mouth pastry that envelops the juicy pineapple jam makes these rose pineapple tarts decadent. This interesting spin on the traditional pineapple tart offers hints of floral sweetness in the rosy tart. Created with the flowery spring season in mind, this rose-infused tart is simple, light and provides a flowery taste that tantalises your tastebuds. The pink color also adds a lot more to the aesthetics to the otherwise, simple tasting tart.
Sweet Potato Pineapple Tarts
When I saw these on the site, I couldn’t resist. Anything sweet potato just calls out to me. Imagine my disappointment when McDonalds stopped serving their heavenly combination of Ebi Burger and Sweet Potato Fries.. Thankfully, these sweet potato pineapple tarts managed to hit the spot. It’s probably not the most pretty looking thing on the snack table, but don’t let it fool you. Quality sweet potato taste combined with the pineapple paste, made for a perfect unification. It’s definitely an acquired taste but is also strangely addictive. The perfect balance of sweet and sour, these purple goodies make for a great addition to your spread.
Tangerine Pineapple Balls
I’ve found Chinese New Year in a single baked good. These tangerine pineapple balls just scream “Huat ah!” Buttery and fluffy with the signature KELE crust infused with traces of tangerine. It’s a rendition of the all-time classic tangerine for the new year with a modern touch, in a single goodie. I’m not a big fan of tangerines but I would assume the older generation would love these authentic flavours blended into one.
If you’re not a fan of pineapple tarts (what are you even doing here?), you’re in luck because KELE also offers CNY cookies. Available in different flavours, they’ve managed to preserve the traditional bakes of CNY such as love letters and Kuih Bangkit cookies while also adapting to the modern palate of the younger generation. Here’s some of my favorites from the series.
Green Pea Cookies
An irresistibly delicious and addictive green pea cookie, the green color may throw you off a little but beneath it’s hulky exterior, it’s a delicious cookie. Made with green peas, these little cookies are great because it’s also suitable for vegetarians. It is aromatic and flakey with a pleasant, buttery aftertaste of green pea.
Chicken Floss Rolls
Handmade with light chicken floss wrapped in delicious, crisp rolls, these goodies are super addictive. It’s one of those foods where you just get a hold of the container and don’t realise but you’ve hit the bottom all in one sitting. It’s generously filled with delicious and yummy Chicken Floss that is simply irresistible.
This festive season is a great opportunity to show your family and friends some love. KELE offers a premium selection of products that would make for great gifts this Chinese New Year. The 3 different hampers available are Golden Opulence, Imperial Ruby and Spring Fluorescence. Adorned with beautiful flowers and their signature CNY goodies, these hampers are a great way to share the joy of good fortune and abundance on the festive occasion!
Photo Credits: KELE Singapore
Location: Chinatown Flagship 2 Smith Street, Singapore 058917 | Central Kitchen, Main Office 15 Jalan Tepong Jurong Food Hub 06-16 Singapore 619336
Telephone: (+65) 6908 1511 | (+65) 6560 1249